Discuss the successful use of differentiation as a strategy

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According to Hough, there are many routes to competitive advantage, but they all involve giving buyers what they perceive as superior value compared to the offerings of rival sellers. Superior value can mean a lot of things, but whatever form it takes, it nearly always requires capitalising on a company's competitive resources and capabilities better than its rivals do. A differentiation strategy calls for creating a product or service with sufficiently distinctive attributes that sets a business apart from the competition.

Using a suitable example, discuss the successful use of differentiation as a strategy.

Reference no: EM132909656

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