User Account

All Pages

Discuss the successful mobile marketing campaign

Assignment Help Marketing Management
Reference no: EM131122779

Discussion Question

Read the article titled Mobile Mobile Mobile (https://www.ama.org/publications/MarketingNews/Pages/Mobile-Mobile-Mobile.aspx) by Jeffrey Hayzlett from the American Marketing Association publication called Marketing News. The article outlines some of the Mobile challenges:

1. People in your company are afraid.

2. There are many mobile possibilities. Which will one become the standard? What if you bet on the wrong one?

3. Your company is having a hard time embracing and determining the marketing mix for all of the channels.

4. Your company is finding it difficult to integrate all of the marketing data and sales information into its business processes.

Discuss the linkage between having a successful mobile marketing campaign that is integrated into the company's IMC strategy and developing a product roadmap, as outlined in the required textbook readings. In addition, discuss the importance of intellectual property (IP) considerations in order to gain a competitive advantage in the marketplace or marketspace.

In this activity, the concepts from the readings should be integrated into the discussion with your fellow classmates as well as other related articles (e.g. Mobile Ads (Links to an external site.), Adobe Marketing Cloud (Links to an external site.), IMC (Links to an external site.)). Research at least one article to apply the concept(s) in the posting. Your initial post should be post should be at least 75 words, with in-text citation and a cited work summary at the end of the post.

Reference no: EM131122779

Questions Cloud

Discuss one framework for policy analysis : summarize the proposed policy and then to answer some questions (not ask them) about the policy. Such as, it is administratively feasible? What problem is it trying to solve? Will it solve the problem? Might it cause more problems?
Identify the accounts that should be closed to income : From the following list, identify the accounts that should be closed to Income Summary at the end of the fiscal year under a perpetual inventory system:
What is the normal balance of the following accounts : What is the normal balance of the following accounts?
Which model most closely matches own teaching philosophy : After reading the NAEYC's Key Messages of the Position Statement on developmentally appropriate practice (DAP), describe at least two challenges in implementing DAP in early childhood classrooms. Why do you think these would be challenging?
Discuss the successful mobile marketing campaign : Discuss the linkage between having a successful mobile marketing campaign that is integrated into the company's IMC strategy and developing a product roadmap, as outlined in the required textbook readings.
Derive the equation for the slope : Question - Derive the equation for the slope at the free and of a cantilever carrying a uniformly distributed load over its full length
The payment of the invoice within the discount period : Based on the data presented in Exercise 6-26, journalize Bitone Co.'s entries for
What factors led luis and his friends to form/enter gangs : According to Blumstein and Wallman, how did the violence rate increases vary across race and gender groups? What are the major factors they discuss as potential factors associated with crime rate changes over time? (name and describe them). What..
The receipt of the check for the amount due from bitone co : Summit Co., a furniture wholesaler, sells merchandise to Bitone Co. on account, $23,400, terms 2/10, n/30. The cost of the merchandise sold is $14,000.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd