Reference no: EM131122779
Discussion Question
Read the article titled Mobile Mobile Mobile (https://www.ama.org/publications/MarketingNews/Pages/Mobile-Mobile-Mobile.aspx) by Jeffrey Hayzlett from the American Marketing Association publication called Marketing News. The article outlines some of the Mobile challenges:
1. People in your company are afraid.
2. There are many mobile possibilities. Which will one become the standard? What if you bet on the wrong one?
3. Your company is having a hard time embracing and determining the marketing mix for all of the channels.
4. Your company is finding it difficult to integrate all of the marketing data and sales information into its business processes.
Discuss the linkage between having a successful mobile marketing campaign that is integrated into the company's IMC strategy and developing a product roadmap, as outlined in the required textbook readings. In addition, discuss the importance of intellectual property (IP) considerations in order to gain a competitive advantage in the marketplace or marketspace.
In this activity, the concepts from the readings should be integrated into the discussion with your fellow classmates as well as other related articles (e.g. Mobile Ads (Links to an external site.), Adobe Marketing Cloud (Links to an external site.), IMC (Links to an external site.)). Research at least one article to apply the concept(s) in the posting. Your initial post should be post should be at least 75 words, with in-text citation and a cited work summary at the end of the post.
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Discuss one framework for policy analysis
: summarize the proposed policy and then to answer some questions (not ask them) about the policy. Such as, it is administratively feasible? What problem is it trying to solve? Will it solve the problem? Might it cause more problems?
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Identify the accounts that should be closed to income
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What is the normal balance of the following accounts
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Which model most closely matches own teaching philosophy
: After reading the NAEYC's Key Messages of the Position Statement on developmentally appropriate practice (DAP), describe at least two challenges in implementing DAP in early childhood classrooms. Why do you think these would be challenging?
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Discuss the successful mobile marketing campaign
: Discuss the linkage between having a successful mobile marketing campaign that is integrated into the company's IMC strategy and developing a product roadmap, as outlined in the required textbook readings.
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Derive the equation for the slope
: Question - Derive the equation for the slope at the free and of a cantilever carrying a uniformly distributed load over its full length
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The payment of the invoice within the discount period
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What factors led luis and his friends to form/enter gangs
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The receipt of the check for the amount due from bitone co
: Summit Co., a furniture wholesaler, sells merchandise to Bitone Co. on account, $23,400, terms 2/10, n/30. The cost of the merchandise sold is $14,000.
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