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Discussion: Marketing Research in the Airlines
Keeping in mind how marketing research is vital to companies, discuss the following with your classmates:
Marketing research over the internet has increased significantly in the past decade. Outline and then discuss the strengths and weaknesses of marketing research conducted online with respect for a foreign or domestic airline company of your choice. Do not duplicate your classmate's responses.
Requirements:
It is expected that you answer each initial discussion question/thread with one paragraph in length.
Initial posting must be done by the 4th day of the module week.
Respond to at least two of your peers' postings/threads in an open and constructive dialogue as well as one reply to your instructor.
You must adhere to APA writing style conventions if you use material from either textbook or outside sources.
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