Discuss the strategic planning process

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Business Strategy Question

"Strategy is the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations." (Johnson & Scholes- Exploring Corporate Strategy)

Discuss the strategic planning process from the perspective of an organisation embarking on a strategic planning exercise and seeking to achieve competitive advantage.

Reference no: EM131656077

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