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The Marketing Mix, sometimes also referred to as the 4 P's. In this Unit, the focus is on Price and Place (Distribution). One area that deserves a bit of attention for health care marketers is the Price of medical services; this is particularly challenging due to market fluctuations, rising costs, regulations, and volume. Price is a major aspect of marketing strategy. As the health care industry moves from a reimbursement environment into a retail economy where products and services are offered to consumers, the pricing considerations common to traditional businesses will become more prevalent.
Discussion 1: Discuss the strategic and positioning implications of price when developing your health care organization's marketing strategy. Find at least one external website/resource that addresses this issue.
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