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Discuss the steps in the new product development process

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Reference no: EM132481911

Question 1. How would you define the attributes and benefits of the chosen product?

Question 2. Define the core, actual, and augmented product benefits.

Question 3. Briefly describe the steps in the new product development process.

Question 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.

Question 5. What are the dimensions upon which a company manages its product portfolio?

Question 6. Ability to carry out objective and scientific analysis of consumers' needs and wants

Question 7. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions

Attachment:- core.zip

Reference no: EM132481911

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