Discuss the sources of customer-based brand equity

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Reference no: EM133296734

Assignment:

Considering the sources of customer-based brand equity and their contribution to Brand Value, as a brand manager, how would you a) identify if your brand has negative customer-based brand equity, and b) improve on your negative CBBE?

1. Indication of awareness of the theory or framework to be applied

2. Application of the theory/framework by giving accurate and appropriate examples

3. Linking of theory to other brand management theories

4. Indicating strengths and weaknesses of a theory

Reference no: EM133296734

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