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Discuss the source of competitive advantage

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Reference no: EM132323657

Current Business Level Strategy

Draw the 2 by 2 generic business strategy matrix.? Be sure to label the matrix completely.? Put each of your company's (Sunpower) businesses/brands in the appropriate box in the matrix. Then, discuss the "Source of Competitive Advantage."? Assess the extent to which each business/brand competes on the basis of low cost versus the uniqueness of its products or services.? Finally, discuss the "Competitive Scope."? Assess the extent to which each business/brand exploits its competitive advantage in a broad or narrow target market.? Do not talk in vague generalities.? Be specific and detailed in your discussion. (above 1300 words)

Reference no: EM132323657

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