Discuss the social responsibility of marketing efforts

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Assignment:

Marketing to the BOP raises a number of issues revolving around the social responsibility of marketing efforts. Please discuss the following for homework:

Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, ice cream, and so on to people with little disposable income? Why or why not?

Can making loans to customers whose income is less than $100 monthly at interst rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified? Please assist enough to discuss.

Reference no: EM133409243

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Discuss the social responsibility of marketing efforts : Marketing to the BOP raises a number of issues revolving around the social responsibility of marketing efforts.

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