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Assignment:
Marketing to the BOP raises a number of issues revolving around the social responsibility of marketing efforts. Please discuss the following for homework:
Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, ice cream, and so on to people with little disposable income? Why or why not?
Can making loans to customers whose income is less than $100 monthly at interst rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified? Please assist enough to discuss.
How would you segment the product market? Develop a Rich Market Profile chart for your product.
Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads
Why do US manufacturers use offshore production facilities? Why is the government intervention with US production overseas?
Explain the role of intuition in decision making from an organizational and managerial perspective. From the research discuss the benefits of intuitive decision
Develop a research plan to identify consumer perceptions and needs across competing offerings of a product. What kind of data will you collect and What methods will you use to collect that data
The chapter compares and contrasts closed versus open innovation. It also describes Procter & Gamble's Connect+Develop open innovation system.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Primary Task Response: She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes
Why do so many small businesses use the manufacturer's suggested list price? What are the disadvantages of using the manufacturer's list price?
Briefly describe a health care provider of your choice and determine the best methods to gather and respond to market intelligence on opportunities
Discuss global issues in branding and packaging. - How do the product offerings differ between the U.S. and European selections?
1.discuss the ethical issues that can arise in contracting.2.analyze and discuss the strengths and weaknesses of the
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