Discuss the social media applications from the customers

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Reference no: EM133501849

Assignment:

You will submit a Research Paper on the topic of Privacy which is impacting Digital Marketing. The paper must contain credible research that supports the point of view you have taken. Successful papers will analyze the issues from multiple perspectives and present a reasoned point of view, and build arguments supported by facts. A Point of View that is not supported by research evidence or a simple reporting on facts discovered in your research with constructed arguments will receive a maximum grade of 60%. Your paper must address the below topics and questions:

• Discuss the topic of privacy on the web and in Social Media Applications from the customers and marketers' perspectives.

• What are good examples of current practices by brands to preserve consumer's privacy?

• What are/should be the ethical guidelines that brands must follow when trying to build their consumers database using consumer data collected online or from Social Media Applications.

Reference no: EM133501849

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Discuss the social media applications from the customers : Discuss the topic of privacy on the web and in Social Media Applications from the customers and marketers' perspectives.

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