Discuss the significance of strategic alternatives as a tool

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Reference no: EM133655437

Problem: Discuss the significance of strategic alternatives as a tool for formulating and implementing marketing strategies. Choose one strategic alternative tool (eg. Ansoff's Matrix, innovation Matrix, BCG Matrix etc) and explain how it works describing its main features. Apply this strategic tool on any company of your choice and discuss the business prospects for this company using that strategic alternative tool. Discuss how the company can effectively leverage that strategic alternative tool to achieve its marketing objectives amidst dynamic market conditions.

Reference no: EM133655437

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