Grammar The presentation exhibits skilled use of grammatical elements Presentation meets basic requirements of college-level writing There is some evidence of college-level writing but needs work Presentation is not appropriate to college-level References Work displays skilled use of APA citation method Work includes references, but there are problems with APA method There are some references/citations but no clear citation methods Work displays no references Preparation and Ongoing Development Paper demonstrates that there was thorough preparation. The paper was well-designed and executed Paper demonstrates that there was sufficient preparation for adequate delivery. Mechanics were sound There is some evidence of preparation but there are problems with mechanics Paper demonstrates a lack of preparation. Mechanics were poor.

Evaluation Rubric for Indentifying Target MarketsAssignment Excellent 100-90 points Very Good 89-80 points Average 79-70 points Needs Improvement <69 points Content The topic addresses the assignment, is substantive, and well-formulated The topic is clear and addresses the assignment The topic is clearly stated but body is not well-formulated The topic is not well-formulated Supporting Information Supporting information and detail are used effectively to support the topic Supporting information and details are explained sufficiently There is some supporting detail, not enough to support argument There is a lack of supporting information and detail Organization The organization is particularly well-suited to the topic The organization is appropriate to the topic There is evidence of some organization, but is not consistent throughout the paper The organization selected does not fit the context, or is a poor selection given the context