Discuss the service organization and service successes

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Do some research on Apple. Discuss the service organization and how the company's service successes, or failures, stems from the service marketing mix. Make sure to draw upon the text as well as outside research. You should visit the organization's website and other social media outlets to understand how the organization promotes, or fails to promote, components that comprise its unique service marketing mix (people, physical elements, processes; product (good/services, place, promotion, and price). Please make sure you discuss the service marketing mix. You should clearly understand how your service organization proposes, creates, and possibly, destroys value for its customers via the services marketing mix.Explain how they track their customer satisfaction scores and how satisfaction is related to relevant managerial outcomes, including corporate survival.

Reference no: EM132231705

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