Discuss the service marketing triangle

Assignment Help Marketing Management

Reference no: EM133419488

QUESTIONS

1. Discuss how the Service Marketing Triangle can be used to improve staff and customer satisfaction and retention.

2. Describe the dimensions of ServQual and state how the dimensions can be used to assess service quality at the Holiday Inn.

3 a. State three factors that could affect the level of ethical behaviour at the Holiday Inn.

3 b. Outline three (3) strategies that Holiday Inn can use to manage ethical behaviour at the Holiday Inn Hotel.

Reference no: EM133419488

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