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Assignment:
1. Discuss the segmentation of the global tea industry. With more tea products and varieties being introduced, do you think the sales growth of the industry will be sustainable? Support your answer by first describing the primary target market including their attributes when buying tea.
2. The coffee industry has big brands like Starbucks, Tim Hortons, Nescafe, and Second Cup. How important is branding and positioning for the tea industry? Discuss the cultures of coffee and tea in Vancouver, and the branding of the two industries.
3. Do you think the bubble tea segment will continue to grow? What can international brands like Coco and Yi Fang do to strengthen their global positions. Justify your reasons.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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