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Discuss the sales manager at burton company is convinced

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The sales manager at Burton Company is convinced that a $30,000 expenditure on advertising will increase unit sales by 50% without any other increase in fixed expenses. The sales manager has asked you, the Chief Financial Officer, to determine what the impact will be on the company's net operating income if he is correct. Burton Company's contribution format income statement for the most recent year is below. Show all of your work.

Reference no: EM131762211

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