Discuss the role that marketing research can play

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Question 1. Discuss the role that marketing research can play in helping a coffee shop such as Dunkin' Donuts formulate sound marketing strategies.

Question 2. Dunkin' Donuts is considering further expansion in the United States. Define the management decision problem.

Question 3. Discuss the role of qualitative research in helping Dunkin' Donuts expand further in the United States.

Question 4. Dunkin' Donuts has developed a new line of pastries with a distinctive French taste. It would like to determine consumers' response to this new line of pastries before introducing them in the marketplace. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?

Reference no: EM133270566

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