Discuss the role that communication plays in marketing

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1. This week's character trait is "Agile." Define Agile. With that definition in mind, share a time that you demonstrated strategic agility in response to market research. If you do not have a specific individual example that you personally experienced, give the class your thoughts on how a company in the news demonstrated strategic agility in response to market research. What would you have done differently?  

2. Discuss the role that communication plays in marketing? Explain how establishing a strong and positive image for a brand brings many benefits to an organization?

Reference no: EM132239571

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