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Discuss the role of the manufactures

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Marketing. Response of 300 words. Discuss the role of the manufactures' agent in a marketing manager's promotion plans. What kind of salesperson is a manufacture's agent? What are the best kind of compensation plans for these agents. Provide some specific examples/research in your post. Please use the following textbook chapters 15 and 16 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Use other sources as needed and also cite in text please.

Reference no: EM131478069

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