Discuss the role of the delphi technique in product research

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Reference no: EM131292936

1. Explain how marketing research can be used in product generating and testing.

2. What is product delivery? What is the relevance of marketing research to this topic?

3. Discuss the role of the Delphi technique in product research.

4. What is market segmentation research? What actually takes place?

Reference no: EM131292936

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