Reference no: EM133380756

Question: In the early 1980's just as serious health effects were being noted about sugar consumption, Kellogg's changed the name of Sugar Pops to Com Pops (the sugar content did not change) and the name of Sugar Frosted Flakes to Frosted Flakes (still sugar content remained the same) while Tony the Tiger still touted the product; General Mills produces two cereals (Total and Wheaties) that are identical in content yet markets them as two different cereals (one for the healthy and one for the athletic) with different prices to different consumers. Most oar ads tout the speed of the car (yet tell you not to drive that fast), stack champagne glasses on the hood of the car (does anyone you know drive that way?) and shows SUV's driving through the mud and woods, yet most people use them for commuting on highways. This begs the question about the role ofadvertising in markets. While economists freely admit that advertising can earn millions for ?rms, economists often View advertising as wasteful since it does very little to inform consumers. Identify an ad you have seen recently (in the last two weeks) from TV, radio, print, internet. Do not trawl YouTube, etc. looking for ads or recall ads from the days of yore, for then you miss one of the central points of the discussion (paying attention to what is going on around you today) and discuss the role of the advertising in the marketplace. Speci?cally, what determinants of demand was the advertising attempting to deal with in order to impact sales? Please include an image or link to the advertisement with your post, Respond to the DB prompt in a new thread - this is your major comment - (150-word minimum) by [Wednesday] at 11:59 pm, making sure to incorporate information from this week's materials in your answer. (Copying the DB prompt or large-scale quotes from other students' posts or online sources are not counted toward the word count ) Then reply to two of your peers'responses (75-word minimum for each reply) by the end of the unit at 11:59 pm. Late major comments are penalized 1 point per day late. Unless othenrvise directed, no posts are to be made as attachments or they will be downgraded. Your replies can be made on any day with one major exception - if the only replies you make are on the last day of the discussion, only your ?rst reply will be counted. You are free to make more than 2 replies to your peers as a way to make up for volume and/or raise the reply portion of your DB grade. Ghost posts for the major comment will be downgraded by 3 points. Note that you will not see your peers' posts before making your own. For more information on how the DB is graded