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Discuss the role of set on information search

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Define the evoked set, the inert set, the inept set, and the awareness set. Discuss the roles each play in a consumer's information search. Provide descriptions and examples of each

i. Define/ describe each (Evoked, Inert, Inept and Awareness

ii. Discuss the role of each set on information search and/or evaluations (Evoked, Inert, Inept and Awareness)

iii. Provided an example of each

Reference no: EM133051729

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