Discuss the role of personal selling in promoting products

Assignment Help Project Management

Reference no: EM131264097

Describe personal selling. Personal selling is direct communication between a sales representative and one or more prospective buyers in an attempt to influence each other in a purchase situation. Broadly speaking, all businesspeople use personal selling to promote themselves and their ideas. Personal selling offers several advantages over other forms of promotion. Personal selling allows salespeople to thoroughly explain and demonstrate a product. Salespeople have the flexibility to tailor a sales proposal to the needs and preferences of individual customers. Personal selling is more efficient than other forms of promotion because salespeople target qualified prospects and avoid wasting efforts on unlikely buyers. Personal selling affords greater managerial control over promotion costs.

Finally, personal selling is the most effective method of closing a sale and producing satisfied customers.

1. Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?

2. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?

Reference no: EM131264097

Questions Cloud

Determine the closed-loop system transfer function : Write a MATLAB function that uses the transfer function approach to determine the closed-loop system transfer function for a given plant transfer function G(z), desired closed-loop system poles, and observer poles.

Determines the closed-loop system statespace matrices : Write a MATLAB function that, given the system statespace matrices A, B, and C, the desired closed-loop poles, and the observer poles, determines the closed-loop system statespace matrices of a full-observer state feedback system with integral act..

List the most common forms of trade sales promotion : List the most common forms of trade sales promotion. - How does trade sales promotion differ from consumer sales promotion? How is it the same?

Audit risk relating to the cash account : Discuss why cash is inherently a high-risk item on the balance sheet but not as high a risk to the actual audit program itself. Consider these questions: When is cash a high risk, and when is it a low risk? What are possible outcomes of re-performing..

Discuss the role of personal selling in promoting products : Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?

Identify a successful retail business in your community : List the major tasks involved in developing a retail marketing strategy.- Identify a successful retail business in your community. What marketing strategies have led to its success?

Draw an uptrend line on a graph in the proper location : Draw an uptrend line on a graph in the proper location. Three charts are required: 3 Year Chart, 1 Year Chart and 3 Month Chart. (Stocks can be different if necessary)

Describe new developments in retailing : Make a list of stores that actively incorporate some kind of interactivity or entertainment into their retailing strategy.

Coding systems and terminology : Coding Systems: Which type of coding system is indicated in each of the following independent situations? Explain your reasoning.. Terminology; Match the number to the corresponding letter

User Account

All Pages