Discuss the role of marketing communications

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Reference no: EM132090606

Designing and Managing Integrated Marketing Communications

This is a three-part question:

1. discuss the role of marketing communications.

2. identify the eight steps involved in developing effective communications and describe some of them in more detail.

3. choose an advertisement that you have seen (or heard) then identify and explain the type of appeal employed in that advert. Comment on the effectiveness of this type of appeal.

Reference no: EM132090606

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