Discuss the role of international marketing research

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Reference no: EM133344681

1. Identify and justify the most appropriate internationalization theories that explain the internationalization (initial international expansion from the US to other host countries) process of these two companies.
- Facebook
- Walmart

2. Explain the key determinants of National Advantage with appropriate examples for each determinant.

3. discuss the role of International marketing research and its benefits for a company that operates in the international market

Reference no: EM133344681

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