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Discuss the role of integrated marketing communications

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Discuss the role of integrated marketing communications (IMC) in a small business's overall marketing strategy. List and discuss some potential cost savings of employing IMC.

Reference no: EM13676197

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Discuss the role of integrated marketing communications : Discuss the role of integrated marketing communications (IMC) in a small business's overall marketing strategy. List and discuss some potential cost savings of employing IMC.
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