Discuss the role of integrated marketing communications

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Reference no: EM132228996

Discuss the role of integrated marketing communications in the marketing program for a brand such as Charmin, the case outlined in your text. Discuss how Procter & Gamble uses the various IMC tools (name them) to market Charmin and maintain its position as the leading brand of toilet tissue. What value does the IMC approach offer and why was this particular mix of media selected?

Reference no: EM132228996

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