Discuss the role integrated marketing communications plays

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Discussion Post

• Describe today's operations management (OM) environment. How different is it from that of a few years ago? What has driven these changes? Identify at least three specific features you think characterize today's OM environment.

• Discuss the role integrated marketing communications plays in the marketing program of companies and organizations.

Reference no: EM133463925

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Discuss the role integrated marketing communications plays : Discuss the role integrated marketing communications plays in the marketing program of companies and organizations.

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