Discuss the role a sales manager plays in improving

Reference no: EM132947132

Discussion 1: Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.

Reference no: EM132947132

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