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Discuss the risks and challenges associated with strategy

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Reebok became Rui bu, Le shi, Ke Kou Ke Le, which means "quick steps." Lay's snack foods became which means "happy things." And Coca-Cola's Chinese name, translates to tasty fun. Kraft has created green tea Oreos in China, chocolate and peanut butter Oreos for Indonesia, and banana and dulce de leche Oreos for Argentina. Kraft has also lowered the sweetness of the cookie for China and reduced the bitterness of the cookie for India.

Q. What international strategies have these companies adopted. Also discuss the risks and challenges associated with this strategy?

Reference no: EM132732509

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