Discuss the rights of the legitimate users of firearms

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Assignment:

Remember to analyze for rhetorical strategies such as appeals--ethos, pathos logos. Also, consider more specific use of appeals-- to fear, guilt, history, freedom, family, etc... and how these appeals function to persuade the audience and what they persuade the audience of. Also, note the use of logical fallacies and how they are used to insinuate a logical argument. Sometimes to figure this out, you need to look at what is suggested (or part of the subtext).

Think also about the NRA's intent and the target audience. Pay close attention to how the ad uses diction (specific words) in order to persuade the target audience. Note that many of the strategies used in this ad are similar to those used in the NRA ad we looked at earlier in the semester. You may also want to consider how Barthes' idea of myth is used in the ad to persuade. Perhaps the terms "hunting," or "heritage" or "freedom" qualify (in terms of their usage in the world of the ad). Or you may consider the phrase "the rights of the legitimate users of firearms" as expressing myth.

Reference no: EM133443988

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