Discuss the research strategies that will be used

Assignment Help Operation Management
Reference no: EM132182329

Marketing Plan:

Scenario:

Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories.

This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill.

Initial research will provide insight into the types of services that this particular target market would be interested in.

This assignment submission should consist of the items listed below.

Include an introduction/overview of the company.

This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.

Discuss market research strategies.

This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.

Describe the macro environment through a political, economic, social, and technological (PEST) analysis.

In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment.

The format of the submission should be in essay format using subheadings.

Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old.

The submission should be a minimum of three pages in length (not counting the title and reference pages).

Reference no: EM132182329

Questions Cloud

How does disney connect with the target market : Thinking specifically about the segment that you have selected, how does Disney connect with the target market?
Show the cash-flow profiles using the same format : Using the answer to the previous question, calculate the cash-flow profiles for each feasible alternative. Show the cash-flow profiles using the same format
Country with a balance of payment deficits : In a fixed exchange rate system what effect is their on domestic prices for the country with a balance of payment deficits?
Kamala harris performed recently in the office : What legislative or representative functions has senator Kamala Harris performed recently in the office?
Discuss the research strategies that will be used : Discuss the research strategies that will be used by your company to understand the target market(s), industry, competition.
Organizational environment and environmental domain : Distinguish between organizational environment and environmental domain.
Shape an individual political opinion : Name and explain how a major factor can shape an individual's political opinion?
List four multinational companies that have invested : MGT101: Using the case as well as your own knowledge, explain three reasons for these manufacturers setting up factories in South Africa.
Strong federalists arguments : Who is considered the philosophical author of the US Constitution, known also for his strong federalists arguments?

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd