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Discuss the recent surge in the gourmet burger

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Research a market leader in the fast-food segment of the restaurant industry, and offer thoughts on the company's policies, procedures, staff, and customer loyalty. Discuss the following in your post:

-Discuss In-N-Out Burger's reputation as a company that inspires cult-like loyalty in its customers and employees in an industry segment with incredibly stiff competition.

-Discuss the recent surge in the "gourmet burger" segment of the independent and corporate restaurant field. Contrast the recent growth of this segment with the growth (or lack of) in the larger field of giant fast-food chains that have typically dominated the industry.

-In your opinion, what propels the loyalty the company enjoys from its employees?

-What creates such high levels of customer satisfaction and repeat patronage in a field known for its countless multi-unit and independent operators crowding the segment?

Reference no: EM132697561

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