Discuss the reasons why lin was reluctant to embark

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Reference no: EM133237863

Based on the Case, discuss the reasons why Lin was reluctant to embark on new product development for Creative Design Limited.  Cite additional reasons why companies are reluctant to introduce new products. Use extant literature to support your argument.

Read Case Study: Creative Design Ltd.: the path to youth entrepreneurship

  Ya-Hsueh Chuang, Tsan-Ching Kang, Wen-Ching Chang, Po-Ju Chen 

  Emerald Emerging Markets Case Studies

  ISSN: 2045-0621

  Publication date: 10 April 2020

 

Reference no: EM133237863

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