Discuss the real-words marketing incident you brainstormed

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Reference no: EM133198493 , Length: Wrod Count: 300 words.

Discussion Post: Marketing for the People

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You don't want to be considered "fake news."

Part I

Writing for Publication

The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research a controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting write about it in next week's article.

Part II

Write 150 to 300 words article that discusses the real-words marketing incident you brainstormed. Today's consumers of media want quick, informative, and exciting information. It can be written in the first or third person.

Reference no: EM133198493

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