Reference no: EM133089776

BSBMKG401 Profile the market

Assessment Task: Develop a marketing positioning strategy

develop and present a marketing positioning strategy for the identified market profile.

Complete the following activities:
1. Based on the research and analysis that you undertook in Assessment Task 1, develop a marketing positioning strategy using the template provided to you by your assessor.
2. Your marketing positioning strategy should address:
• A statement of the business's unique selling position.
• Market position. Describe the company's position, for example, where the products/ services fit into the market such as high-end, competitive or low cost.
• Discuss the range of positioning strategies that can be used and your recommendations regarding the most appropriate positioning strategy based on the consumer profile you developed in assessment task 1, as well as the objectives of the Marketing Plan.
• Describe options for the marketing mix (positioning implementation plan) for your business, including:
o A description of the product or service, including its key features and benefits to customers.
o A description of the distribution channels that could be used.
o Options for a pricing strategy.
o Options for promotional activities for the business and its product/services.
o Outline requirements of legislation affecting marketing roles
o identify relevant information relating to the Australian Marketing Institute Code of Professional Conduct and the relevant terms used by Australian Bureau of Statistics
Document at least two to three options for each aspect of the marketing mix.

3. When you have completed the marketing positioning strategy, send it to your Manager (your assessor) for feedback. The Manager will review your strategy and send it back to you with some feedback, which you will need to incorporate

Attachment:- Profile the market.rar