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Discuss the qualitative management accounting research

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Question - Parker stated that "the quantitative tradition has naturally prioritized what can be counted and measured, risking a failure to recognize that what can be counted is not always important, and what is important cannot always be counted".

1) Discuss the differences between quantitative and qualitative management accounting research?

2) Discuss the risks if management accounting only focuses on what can be counted and measured?

Reference no: EM131695753

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