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Corporate Communication StrategiesAims To understand the importance of corporate communication and how it links to corporate objectives. To conduct an audit internal and external corporate communications, and to be able to develop an effective corporate communications strategy.Learning Outcomes1. Understand the importance of corporate communication1.1 Discuss the purpose of corporate communication strategies1.2 Assess how corporate communications link to corporate objectives1.3 Analyse the relationship between corporate communication and corporate branding2. Be able to conduct an internal corporate communications audit2.1 Plan an internal corporate communications audit2.2 Conduct an internal corporate communications audit2.3 Critically evaluate the effectiveness of current levels of practice3. Be able to conduct an external corporate communications audit3.1 Plan an external corporate communications audit3.2 Conduct an external corporate communications audit3.3 Critically evaluate the effectiveness of current levels of practice4. Be able to plan the development of a corporate communication strategy4.1 Plan the objectives of a corporate communication strategy4.2 Select audiences to influence with a corporate communications strategy4.3 Plan appropriate measures to monitor a planned corporate communications strategy
This business simulation will be referenced throughout this course. You will work on various aspects of your assignments using this scenario.
As owner of a company making roller conveyor systems, you must appoint a new manager for your customer service group, which is made up equally of engineers, technicians, and clerical personnel.
Of the five stages (forming, storming, norming, performing, and adjourning), which one is the most overlooked, and what problems may result. Also, which stage do you feel is the most important to a group's success.
Working capital funds/Revolving funds: They are also known as internal service funds and enterprise funds.
Think back to an experience you have had with poor customer service from an organization. Whom did you blame for it?
What is the difference between a B Corporation, a Non-Profit Corporation, and a For-Profit Corporation? What is so great about the global B Corporations? How can you learn to lead from what they have done?
What are some of the product strategies and communication strategies that GM could use to further enhance the level of perceived differentiation.
Which of the following actions represents the most effective way for Charlene to address Hideo's poor performance within the group?
Why do you think identification of the real problem is the first and most important step in the decision-making process?
(A) Why would a private fleet be organized on the basis of a cost center? A profit center? (B) Describe the methods available to a private carrier to operate
Discuss the relationship between human resource management and strategic planning. Do a SWOT analysis for a mythical or real long-term care facility.
Prepare a paper that addresses the political and business risks and the rewards associated with global business operations. Include a discussion of the impact of monetary exchange rates on corporate profits.
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