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Discuss the pros and cons of price discounts

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Reference no: EM133266393

Retailers are constantly looking for ways to get a top position in the market place.

Retailers use all of the 4 Ps (price, promotion, product, and place) to add value and try to get an edge in competitive markets.

Using 4 p's, discuss the pros and cons of price discounts, free shipping, and integrated promotion and distribution. Do the pros outweigh the cons?

Reference no: EM133266393

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