Solution-Discuss the pros and cons of foreign direct

Discuss the pros and cons of foreign direct investment

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Reference no: EM133182885

The two major strategic questions a business faces when entering a foreign market are how to enter and whether they should adapt their strategy to the local market.

Consider the case of Domino's Pizza Global Strategy below. Suppose that Domino's is planning to enter the Chinese market.

Part 1: Entry Mode

Discuss the pros and cons of foreign direct investment, joint ventures, and franchising/licensing as modes of entry Domino's might use.
What entry mode would you recommend for Domino's and why? Take into consideration the nature of their product and the particular market (China) they are entering.

Reference no: EM133182885

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Discuss the pros and cons of foreign direct investment

Reference no: EM133182885

Reference no: EM133182885

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