Discuss the promotional programs

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Reference no: EM131918014

Question: A concluding section of the chapter indicated that promotion agencies have become an increasingly important resource for brand managers in planning and executing promotional programs. One could argue that the fees brand managers pay for the services of promotion agencies might better be spent elsewhere-for example, on increased advertising levels. Present arguments both in favor of and in opposition to hiring promotion agencies.

Reference no: EM131918014

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