Reference no: EM132422377 , Length: word count:-2500

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Question 1. Critically discuss the view that the most important of the three product levels is the augmented product

Question 2. Critically discuss the view that of the four influences on price identified in the lecture, customers are the most important

Question 3. Critically discuss the view that a consumer's decision to purchase is influenced more by their level of perceived risk than by any other factor

Question 4. Critically discuss the view that all marketing communications campaigns must use both digital and traditional media