Discuss the product adaptation in foreign markets

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1. Lets continue to discuss the product adaptation in foreign markets! American fast food, music, and movies have become popular around the world with little product adaptation. However, U.S. retailers, banks, and beer companies have had to adapt their products more to global markets. Why? Explain your position and provide facts.

2. You manufacture leather purses that look like brown paper bags. While this fashion craze has yet to catch on with the general public, you see a spike in purchasing from the "Hipster" community. This community is very concerned with sustainable sourcing, and you want to ensure you do not lose this market based on poor practices. After a little research, you find that your leather is from Texas Longhorn calves. What steps will you take to make sure your leather is sustainability sourced??

Reference no: EM132233830

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