Discuss the power of ethnic stereotypes

Assignment Help Business Law and Ethics

Reference no: EM131848351

Question: To understand the power of ethnic stereotypes, conduct your own poll. For a set of ethnic groups, ask people to anonymously provide attributes (including personality traits and products) most likely to characterize each group, using the technique of free association where they simply say what comes to mind when you mention each group. How much agreement do you obtain across respondents? To what extent do the characteristics derive from or reflect negative stereotypes? Compare the associations for an ethnic group between actual members of that group and nonmembers.

Reference no: EM131848351

Questions Cloud

What is the bond approximate modified duration : Assuming a 5-basis point change in yield-to-maturity, what is the bond’s approximate modified duration?

The bond at the end of the six-year holding period : What is the capital gain/loss per $100 of par value resulting from the sale of the bond at the end of the six-year holding period?

How can marketers segment the age subculture : Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture?

Particular revenue sources and patterns of spending : Compare and contrast the fiscal health of Los Angeles, Dallas, and New York City. analyzing the use of particular revenue sources and patterns of spending.

Discuss the power of ethnic stereotypes : To understand the power of ethnic stereotypes, conduct your own poll. For a set of ethnic groups, ask people to anonymously provide attributes.

Discuss interactions between parents and children : Observe the interactions between parents and children in the cereal section of a local grocery store (remember to take earplugs with you).

List the variables to affect a purchase decision for product : Select a product category and, using the life-cycle stages this chapter describes, list the variables likely to affect a purchase decision for the product.

What is percentage of founder family votes to class votes : Rust Pipe Co. was established in 1994. Four years later the company went public. What is the percentage of the founder's family votes to Class B votes?

Discuss the aspects of the marketing mix : Consider three important changes in the modern family structure. For each, find an example of a marketer who seems to be conscious of this change.

User Account

All Pages