Discuss the potential problems of ppl

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One of the notable trends in media these days is a big growth of PPL. However, it is still questionable whether PPL is indeed an efficient way of communicating the brand value or not. First, discuss the reasons why PPL is growing so fast, and also discuss the potential problems of PPL, and then suggest some desirable ways to utilize PPL. Discuss about some examples related with PPL in internet (or from your own real world example) to support your claim.

Reference no: EM132909908

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