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Q.1 A successful "heavy machinery manufacturer" from Canada want to expand their business internationally. One such country where they want to expand is in Indonesia
- Discuss what would be the best method of entry for this businessperson to enter into Indonesia. Justify you decision by listing minimum of three reasons and advanatges of their decision.
- Discuss some of the potential challenges that this chosen Market Entry Strategy might pose for the exporter.
Q.2 You are a marketer who has been assigned the task of pricing a new product called "Breakfast on the Go" in the markets of Canada, Mexico, Italy and France. The product is pre-packaged oatmeal cups which are ready to eat and sold in a pack of of 12. The cost of producing the product is 20 cents per cup.
- How will you price this product for each market? Will you have a standard price or varied price? Support your answer by explaining in detail the reason behind your choice for each of the market.
- What will be some of the external factors that can have an impact on how you price this product for different markets?
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This Case Study focuses on various issues related to Labour Unrest at Maruti Suzuki India Limited.
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