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Case: CADCoat specializes in the development and manufacturing of winter coats. Their products are recognized for their great resistance to cold, their durability and their relative lightness. From its only facility located in the town of Sainte-Agathe-des-Monts in the Laurentians, far from the metropolis and the Montreal cluster, the company controls internally a large part of its value chain (research, design, development, manufacturing and distribution). Although the company has stable sales, the founders are considering different expansion strategies. Among these, they are considering the option of relocating all of their operations to Montreal. They have found a potential location in a former textile factory in the borough of Verdun.
You are asked to give your opinion on whether or not to relocate the company. Referring to the course content, discuss the potential advantages and disadvantages of the recommended option.
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