Discuss the possible geographic and demographic

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Suppose your client is 2006 Nobel Peace Prize Laureate Professor Muhammad Yunus, and he would like to establish a social business coffee shop. The coffee shop will offer various beverages, desserts, sandwiches, and wraps. It will operate seven days a week from 7 am to 9 pm. He intends to open this coffee shop somewhere in BC, Canada.

This week's recorded lecture addressed market segmentation. Briefly discuss the possible geographic, demographic, and psychographic factors of the market segments of Professor Yunus' business. Please provide reasonings behind your answers.

Reference no: EM133534709

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