Discuss the place objectives and distribution arrangements

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Reference no: EM131921995

Question: 1. Insurance agents are middlemen who help other members of the channel by providing information and handling the selling function. Does it make sense for an insurance agent to specialize and work exclusively with one insurance provider? Why or why not?

2. Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special assumptions you have to make to obtain an answer):

a. A postal scale for products weighing up to two pounds.

b. Children's toys:

(1) radio-controlled model airplanes costing $80 or more,

(2) small rubber balls.

c. Heavy-duty, rechargeable, battery-powered nut tighteners for factory production lines.

d. Fiberglass fabric used in making roofing shingles.

Reference no: EM131921995

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