Discuss the overall research problem

Assignment Help Marketing Research
Reference no: EM13557715

Part -1:

REQUIREMENT:

The need to make intelligent, informed decisions ultimately requires an organisation to engage in research. Remember, not every decision requires research. In this assignment you are required to prepare a causal research proposal based on the following structure:

A) INTRODUCTION

i) Research Background

• Discuss the background of the research that will be conducted. The research should be in your area of interest.

ii) Problem Statement

• Identify, define and discuss the overall research problem that you wish to investigate. You may want to list and elaborate related and relevant sub-problems to support the overall problem. You must provide references from the literature (at least 5 references) to support the problems accordingly. This can be from books, journals or conference proceedings and published reports.

• Justify why these problems need to be addressed and what are the consequences of not addressing it.

iii) Research Objectives and the Scope of the Research

• What are the objectives of the proposed research? The objectives must be addressing the problem. You need to have an overall objective and between 3 to 5 specific objectives.

• What is the scope of the proposed research? The scope must be realistic and manageable within the stipulated time of the research undertaking.

B) LITERATURE REVIEW

Provide a CRITICAL REVIEW of the literature in the proposed research areas/topics. Take note that literature review is NOT just recitation of previous research. Outline the weakness of previous research (if there are any) and explain how you propose to overcome them in your research. Develop some propositions based on your preliminary findings and observations.

C) THEORETICAL FRAMEWORK

Based on the result of your preliminary findings through secondary data analyses, literature review and qualitative research draw a diagram to identify and show the relationship between the independent, dependent, moderator and/or mediator variables.

Students should use proper symbols/arrows when drawing the conceptual framework. Indicate the moderator variables and/or mediator variables if any, by properly locating their position in the diagram. (Please refer to any good academic journal for examples of how this is done).

1. How would you conceptualise variables or elements in the conceptual framework, systems architecture, conceptual model or model?

2. Provide an operational definition for each of the variables or elements.

Part -2:

REQUIREMENT:

The need to make intelligent, informed decisions ultimately requires an organisation to engage in research. Remember, not every decision requires research. In this assignment you are required to continue preparing the causal research proposal as in part 1, based on the following structure:

1. Research Methodology

• Discuss how the research will be executed to achieve the proposed research objectives. The methodology should be based on the methods that are relevant to research area. The methodology selected must be able to achieve the listed research objectives. Please refer to any thesis, journals and conference papers prior to choosing the appropriate methods to conduct the proposed research. Provide at least FOUR literatures to justify the selected methods (Refer to your Literature Review section).

• Discuss the study setting - experiment (laboratory or field) versus survey or case study. This should clearly explain how the research will be conducted

2. Data Collection / Requirement Gathering Methods

• Discuss in extreme detail the data collection procedure or requirements gathering methods that will be used to conduct the research.

• Discuss about the sample selection procedure and the sampling framework (where necessary).

• Discuss the data analysis process and the proposed analysis methods that would be used.

• How the research results will be validated and evaluated (for example the use of benchmarking, data sets, case studies and others)

Reference no: EM13557715

Questions Cloud

Evaluate what power must a motor have to perform this task : A skier of mass 70 kg is pulled up a slope by a motor drivencable. What power must a motor have to perform this task
Calculated the speed of rocket : Two rockets are each 1000m long in their rest frame. Rocket 1,traveling at .9*c relative to earth, in over taking rocket 2.Rocket 2 is only moving at .5*c. According to the crew on rocket 2,how long does it take for rocket 2 to completely pass?
Define the hydronium ion concentration step by step : A solution has a hydroxide ion concentration of 9.54 x 10 to the neg 5 M. what is the hydronium ion concentration step by step
Estimate what is her velocity relative to the surface of ice : A 45.0 kg girl is standing on a 159 kg plank. The plank, originally at rest, isfree to slide on a frozen lake, which is a flat, friction less surface. What is her velocity relative to the surface of ice
Discuss the overall research problem : Discuss the background of the research that will be conducted. The research should be in your area of interest - What are the objectives of the proposed research?
Direction of tension that right section of wire sustains : During a storm, a tree limb breaks off and comes to rest across a barbed wire fence at a point that is not in the middle between two fence posts. The limb exerts a downward force of 151 N on the wire.
State the final temperature of the mixture of water : Four ice cubes at exactly 0 ^\circ {\rm{C}} having a total mass of 53.5 g are combined with 110 g of water at 77^\circ C in an insulated container.
Determine what is the weight in newtons : The heaviest flying bird is the trumpeter swan, which weighsin at about 38 pounds at its heaviest. What is the weight in newtons
Obtain the magnitude of the magnetic force on the electron : An electron moves with a speed of 5.0 x 10^4m/s perpendicularto a uniform magnetic field of .20T. What is the magnitude ofthe magnetic force on the electron

Reviews

Write a Review

Marketing Research Questions & Answers

  Explain the steps of the marketing research process

Explain the steps of the marketing research process necessary to determine the sales feasibility of McFish and what decisions will you need to take at each step and why

  Dawn needed to drop off a few garments at the dry cleaners

dawn needed to drop off a few garments at the dry cleaners. on her way to work she stopped at the local supercenter to

  A market offers rows of exotic produce fresh prime meats

a market offers rows of exotic produce fresh prime meats seafood flown in fresh a bakery filled with artisan breads and

  Does marketing convince consumers to develop new desires

does marketing convince consumers to develop new desires about products and services they do not need or does it just

  How would you create a strategic marketing research plan

You have been asked by senior management to identify new products or services to the marketplace. What kind of research would you conduct and how would you create a strategic marketing research plan.

  Target managers are evaluating a new product to make availab

Target managers are evaluating a new product to make available for their stores. The data represents the estimated quantity and price of that product compared to two competitive products and per capita income over the last twenty some years.

  As you have learned one of the steps in distribution

internal and external influences on distributionas you have learned one of the steps in distribution planning is to

  Create a summary from the scenario manager

Create a Summary from the Scenario Manager, summarizing Monthly payments, total PaYments, and Interest paid.

  Discuss the research methodology used for the study

Identify possible areas in which the research can be extended. Does the article call for further research on any specific issue? Identify limitations of the article and formulate them as potential research questions.

  Discuss the methods available to marketers for establishing

Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected.

  Why is it important to use the research methodologies in

why is it important to use the research methodologies in the research process? there is no word count minimum for dq

  Research process

least squares line on your scatter diagram, scatter plot, point estimator for a population mean, Simple random sampling, Systematic sampling, Cluster sampling.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd